Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. B12 However, b12 they still need an internet presence to build an audience, b12 connect with potential customers and gather leads to follow up with and turn into sales. B12 Here are three ways you can reduce website costs and still end up with a functional and professional looking website. B12 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. B12 A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. B12 Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. B12 A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. B12 Should your business address or phone number change, b12 instead of paying someone else an hourly rate you would be able to log in to make the changes. B12 This will also save time in communicating with your vendor and waiting for time to open in up their schedule. B12 2) Choose a Content Management System that is already coded and widely supported. B12 Hiring a developer to create a custom Content Management System is not cheap. B12 Even with basic functionality, b12 the hours that go into a custom CMS would end up totaling several thousand dollars or more. B12 Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. B12 There are many popular packages out there to pick from. B12 Several, b12 such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. B12 Other paid solutions are put together by teams of programmers looking to create a product to take to market. B12 In either case you are leveraging time that has already been spent on coding a solution, b12 and the cost to you stays down. B12 Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. B12 It is easier to find someone to service your website, b12 add extra functionality later on or fix technical issues if they already are familiar with the script. B12 Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, b12 reducing coding time and the associated costs. B12 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. B12 Many of the popular Content Management Systems support themes, b12 which are files that control the layout, b12 some functionality and basic design of the site. B12 Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. B12 Many premium themes come with a wealth of customization options. B12 Look for one that will fit your needs. B12 The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. B12 If getting a particular color scheme is important, b12 many offer a color picker option. B12 If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. B12 Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. B12 With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, b12 professional looking, b12 and that can serve as the backbone of your online marketing efforts.