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Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. Neil 72 However, neil 72 they still need an internet presence to build an audience, neil 72 connect with potential customers and gather leads to follow up with and turn into sales. Neil 72 Here are three ways you can reduce website costs and still end up with a functional and professional looking website. Neil 72 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. Neil 72 A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. Neil 72 Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. Neil 72 A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. Neil 72 Should your business address or phone number change, neil 72 instead of paying someone else an hourly rate you would be able to log in to make the changes. Neil 72 This will also save time in communicating with your vendor and waiting for time to open in up their schedule. Neil 72 2) Choose a Content Management System that is already coded and widely supported. Neil 72 Hiring a developer to create a custom Content Management System is not cheap. Neil 72 Even with basic functionality, neil 72 the hours that go into a custom CMS would end up totaling several thousand dollars or more. Neil 72 Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. Neil 72 There are many popular packages out there to pick from. Neil 72 Several, neil 72 such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. Neil 72 Other paid solutions are put together by teams of programmers looking to create a product to take to market. Neil 72 In either case you are leveraging time that has already been spent on coding a solution, neil 72 and the cost to you stays down. Neil 72 Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. Neil 72 It is easier to find someone to service your website, neil 72 add extra functionality later on or fix technical issues if they already are familiar with the script. Neil 72 Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, neil 72 reducing coding time and the associated costs. Neil 72 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. Neil 72 Many of the popular Content Management Systems support themes, neil 72 which are files that control the layout, neil 72 some functionality and basic design of the site. Neil 72 Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. Neil 72 Many premium themes come with a wealth of customization options. Neil 72 Look for one that will fit your needs. Neil 72 The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. Neil 72 If getting a particular color scheme is important, neil 72 many offer a color picker option. Neil 72 If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. Neil 72 Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. Neil 72 With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, neil 72 professional looking, neil 72 and that can serve as the backbone of your online marketing efforts. discover-affordable-brwebsite-packages