Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. Plan b However, plan b they still need an internet presence to build an audience, plan b connect with potential customers and gather leads to follow up with and turn into sales. Plan b Here are three ways you can reduce website costs and still end up with a functional and professional looking website. Plan b 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. Plan b A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. Plan b Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. Plan b A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. Plan b Should your business address or phone number change, plan b instead of paying someone else an hourly rate you would be able to log in to make the changes. Plan b This will also save time in communicating with your vendor and waiting for time to open in up their schedule. Plan b 2) Choose a Content Management System that is already coded and widely supported. Plan b Hiring a developer to create a custom Content Management System is not cheap. Plan b Even with basic functionality, plan b the hours that go into a custom CMS would end up totaling several thousand dollars or more. Plan b Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. Plan b There are many popular packages out there to pick from. Plan b Several, plan b such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. Plan b Other paid solutions are put together by teams of programmers looking to create a product to take to market. Plan b In either case you are leveraging time that has already been spent on coding a solution, plan b and the cost to you stays down. Plan b Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. Plan b It is easier to find someone to service your website, plan b add extra functionality later on or fix technical issues if they already are familiar with the script. Plan b Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, plan b reducing coding time and the associated costs. Plan b 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. Plan b Many of the popular Content Management Systems support themes, plan b which are files that control the layout, plan b some functionality and basic design of the site. Plan b Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. Plan b Many premium themes come with a wealth of customization options. Plan b Look for one that will fit your needs. Plan b The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. Plan b If getting a particular color scheme is important, plan b many offer a color picker option. Plan b If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. Plan b Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. Plan b With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, plan b professional looking, plan b and that can serve as the backbone of your online marketing efforts.