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Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. Swiss oats a111 However, swiss oats a111 they still need an internet presence to build an audience, swiss oats a111 connect with potential customers and gather leads to follow up with and turn into sales. Swiss oats a111 Here are three ways you can reduce website costs and still end up with a functional and professional looking website. Swiss oats a111 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. Swiss oats a111 A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. Swiss oats a111 Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. Swiss oats a111 A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. Swiss oats a111 Should your business address or phone number change, swiss oats a111 instead of paying someone else an hourly rate you would be able to log in to make the changes. Swiss oats a111 This will also save time in communicating with your vendor and waiting for time to open in up their schedule. Swiss oats a111 2) Choose a Content Management System that is already coded and widely supported. Swiss oats a111 Hiring a developer to create a custom Content Management System is not cheap. Swiss oats a111 Even with basic functionality, swiss oats a111 the hours that go into a custom CMS would end up totaling several thousand dollars or more. Swiss oats a111 Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. Swiss oats a111 There are many popular packages out there to pick from. Swiss oats a111 Several, swiss oats a111 such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. Swiss oats a111 Other paid solutions are put together by teams of programmers looking to create a product to take to market. Swiss oats a111 In either case you are leveraging time that has already been spent on coding a solution, swiss oats a111 and the cost to you stays down. Swiss oats a111 Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. Swiss oats a111 It is easier to find someone to service your website, swiss oats a111 add extra functionality later on or fix technical issues if they already are familiar with the script. Swiss oats a111 Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, swiss oats a111 reducing coding time and the associated costs. Swiss oats a111 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. Swiss oats a111 Many of the popular Content Management Systems support themes, swiss oats a111 which are files that control the layout, swiss oats a111 some functionality and basic design of the site. Swiss oats a111 Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. Swiss oats a111 Many premium themes come with a wealth of customization options. Swiss oats a111 Look for one that will fit your needs. Swiss oats a111 The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. Swiss oats a111 If getting a particular color scheme is important, swiss oats a111 many offer a color picker option. Swiss oats a111 If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. Swiss oats a111 Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. Swiss oats a111 With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, swiss oats a111 professional looking, swiss oats a111 and that can serve as the backbone of your online marketing efforts.