Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. Vigor 2000 However, vigor 2000 they still need an internet presence to build an audience, vigor 2000 connect with potential customers and gather leads to follow up with and turn into sales. Vigor 2000 Here are three ways you can reduce website costs and still end up with a functional and professional looking website. Vigor 2000 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. Vigor 2000 A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. Vigor 2000 Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. Vigor 2000 A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. Vigor 2000 Should your business address or phone number change, vigor 2000 instead of paying someone else an hourly rate you would be able to log in to make the changes. Vigor 2000 This will also save time in communicating with your vendor and waiting for time to open in up their schedule. Vigor 2000 2) Choose a Content Management System that is already coded and widely supported. Vigor 2000 Hiring a developer to create a custom Content Management System is not cheap. Vigor 2000 Even with basic functionality, vigor 2000 the hours that go into a custom CMS would end up totaling several thousand dollars or more. Vigor 2000 Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. Vigor 2000 There are many popular packages out there to pick from. Vigor 2000 Several, vigor 2000 such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. Vigor 2000 Other paid solutions are put together by teams of programmers looking to create a product to take to market. Vigor 2000 In either case you are leveraging time that has already been spent on coding a solution, vigor 2000 and the cost to you stays down. Vigor 2000 Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. Vigor 2000 It is easier to find someone to service your website, vigor 2000 add extra functionality later on or fix technical issues if they already are familiar with the script. Vigor 2000 Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, vigor 2000 reducing coding time and the associated costs. Vigor 2000 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. Vigor 2000 Many of the popular Content Management Systems support themes, vigor 2000 which are files that control the layout, vigor 2000 some functionality and basic design of the site. Vigor 2000 Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. Vigor 2000 Many premium themes come with a wealth of customization options. Vigor 2000 Look for one that will fit your needs. Vigor 2000 The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. Vigor 2000 If getting a particular color scheme is important, vigor 2000 many offer a color picker option. Vigor 2000 If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. Vigor 2000 Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. Vigor 2000 With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, vigor 2000 professional looking, vigor 2000 and that can serve as the backbone of your online marketing efforts.