Most times a starting out solopreneur or small team will not have tens of thousands of dollars to invest in a website. Vitamin b3 However, vitamin b3 they still need an internet presence to build an audience, vitamin b3 connect with potential customers and gather leads to follow up with and turn into sales. Vitamin b3 Here are three ways you can reduce website costs and still end up with a functional and professional looking website. Vitamin b3 1) Use a Content Management System. A Content Management System (abbreviated CMS) is a script that can be installed on your hosting plan that will allow you to make edits to the information on your website and to add new pages. Vitamin b3 A Content Management System reduces website costs by empowering you to update your content instead of being dependent on someone else to make those changes. Many times the price of a web project increases dramatically when many additional pages of content needed to be added by the developer. Vitamin b3 Using a CMS will enable you to easily add new content both while you're getting up and running and as your online presence grows over time. Vitamin b3 A Content Management System will allow you to make your own edits should information about your business change and need to be updated on the website. Vitamin b3 Should your business address or phone number change, vitamin b3 instead of paying someone else an hourly rate you would be able to log in to make the changes. Vitamin b3 This will also save time in communicating with your vendor and waiting for time to open in up their schedule. Vitamin b3 2) Choose a Content Management System that is already coded and widely supported. Vitamin b3 Hiring a developer to create a custom Content Management System is not cheap. Vitamin b3 Even with basic functionality, vitamin b3 the hours that go into a custom CMS would end up totaling several thousand dollars or more. Vitamin b3 Thankfully you can reduce website costs by choosing a Content Management System that is already coded and that is widely supported. Vitamin b3 There are many popular packages out there to pick from. Vitamin b3 Several, vitamin b3 such as the popular WordPress script are "Open Source" and have been coded by a community of volunteer programmers all working together to pool their time and talent. Vitamin b3 Other paid solutions are put together by teams of programmers looking to create a product to take to market. Vitamin b3 In either case you are leveraging time that has already been spent on coding a solution, vitamin b3 and the cost to you stays down. Vitamin b3 Picking a packing that is popular and widely supported will help you reduce website costs should something go wrong. Vitamin b3 It is easier to find someone to service your website, vitamin b3 add extra functionality later on or fix technical issues if they already are familiar with the script. Vitamin b3 Many popular Content Management Systems will also have Plug-Ins available that can add extra features to your website, vitamin b3 reducing coding time and the associated costs. Vitamin b3 3) Base the look and feel of your site off a premium theme Using a premium theme is a great way to reduce website costs and still end up with a professional and polished looking site. Vitamin b3 Many of the popular Content Management Systems support themes, vitamin b3 which are files that control the layout, vitamin b3 some functionality and basic design of the site. Vitamin b3 Designers and Coders work together to create themes that are available for purchase at a fraction of the cost of a custom design. Vitamin b3 Many premium themes come with a wealth of customization options. Vitamin b3 Look for one that will fit your needs. Vitamin b3 The Image Slider is a popular feature that will enable you to create a slide show of images for a more graphically interesting look. Vitamin b3 If getting a particular color scheme is important, vitamin b3 many offer a color picker option. Vitamin b3 If your audience browses the internet from mobile devices looks for a theme that has built in responsive features that optimize your site for the various mobile devices. Vitamin b3 Choosing a theme with these built in features reduces website costs by saving you from having to hire someone to custom code them later on. Vitamin b3 With these things in mind you will be able to reduce website costs and develop an online presence for your business that is functional, vitamin b3 professional looking, vitamin b3 and that can serve as the backbone of your online marketing efforts.